The Ansoff Corporate Strategy remains highly relevant in today's business environment. Many businesses continue to use the Ansoff Matrix as a tool for strategic planning and growth. The matrix provides a simple yet powerful framework for evaluating growth opportunities and managing risk.
Ansoff, H. I. (1965). Strategies for Diversification. Harvard Business Review, 43(5), 113-124. ansoff corporate strategy 1965 pdf
Fleisher, C. S., & Bensoussan, B. E. (2002). Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. Prentice Hall. The Ansoff Corporate Strategy remains highly relevant in
Hill, C. W. L., & Jones, G. R. (2010). Strategic Management: An Integrated Approach. Cengage Learning. C. W. L.