Him By Kabuki - New

According to the brand’s creative director, the fragrance is meant to be a mirror. "Him" is not a prescribed identity but a fluid state of being. It is the quiet confidence of a man comfortable in his own skin. It is the scent of a morning run through a concrete park, the metallic tang of a subway rail mixed with the clean linen of a tailored shirt. Kabuki New wanted to capture the tension between the natural and the industrial, the ancient and the hyper-modern. The technical composition of Him by Kabuki New is where the magic happens. Perfumer Marie Delacroix (the hidden genius behind several cult favorites) has constructed a neo-chypre —a modern take on the classic chypre structure of bergamot, oakmoss, and labdanum, but stripped of its vintage heaviness.

Exclusively at Kabuki New flagship boutiques, select high-end niche retailers (like Luckyscent and Bloom Perfumery), and the official Kabuki New website. Beware of third-party sellers, as the magnetic cap and concrete-texture label are difficult to counterfeit. Have you tried Him by Kabuki New? What does wet concrete smell like to you? Share your thoughts in the comments below. him by kabuki new

In the ever-evolving world of niche perfumery, few releases generate as much quiet anticipation as a new drop from Kabuki New . Known for their avant-garde aesthetics and a commitment to olfactory storytelling, the brand has carved out a distinct lane—one that balances theatrical flair (hence the “Kabuki” reference) with raw, urban minimalism. Their latest release, Him by Kabuki New , is not just another cologne; it is a statement. It is a deconstruction of what masculine scent can be in 2025. According to the brand’s creative director, the fragrance