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Consider the "New Year, New You" marketing. It implies that the "old you" is broken and needs fixing. When a woman with a curvy body posts a yoga photo, she is often accused of "glorifying obesity." When a thin person eats a burger, it is a "cheat meal." When a fat person eats a salad, it is a "last resort."

"But isn't it unhealthy to be overweight?" The Response: Health is not a moral obligation, nor a guarantee. Some of the healthiest looking people have chronic illness. Furthermore, research shows that weight stigma causes more harm to health outcomes than the weight itself. A body positive approach focuses on behaviors (eating vegetables, moving, sleeping) rather than the scale number. miss junior naturist pageant 2007 patched

Would you feed it? Rest it? Move it gently? Speak kindly to it? Consider the "New Year, New You" marketing