The 1960s and 1970s saw the introduction of adult videos (AV) in Japan, which marked a significant turning point in the industry. The production and distribution of AVs became more widespread, and the market began to expand rapidly. This period also witnessed the establishment of major AV production companies, some of which still dominate the industry today.
In Japan, organizations like the National Association of Cinema Chains (NACS) play a crucial role in establishing industry standards and guidelines for adult entertainment. These standards help ensure that producers, distributors, and exhibitors operate within a framework that prioritizes consumer protection, content regulation, and fair business practices. NACS-014-JAVHD-TODAY-0829202201-48-40 Min
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