The Lingerie Salesmans Worst Nightmare New (iPhone)

The salesman has to smile while watching a customer try on a bra that she has already sweat in. He has to steam it, re-hang it, and pretend not to notice the deodorant marks.

This isn’t the old nightmare—the creepy customer, the faulty clasp, or the returned bodysuit with makeup stains. No, this is far worse. This is the nightmare of obsolescence . the lingerie salesmans worst nightmare new

The floor salesman stands three feet away, unable to offer advice because the customer is getting real-time feedback from a friend in Brooklyn or a boyfriend in Berlin. The salesman has to smile while watching a

The bra fits itself now. The lace is judged by an algorithm. And the poor salesman? He’s left holding a silk strap, waiting for a customer who doesn't need him. No, this is far worse

She can then see exactly how a lace corset or a high-waist thong will look on her specific hip dips , her exact stomach curve , without ever undressing in front of a florescent-lit mirror.

But there is a new storm brewing on the sales floor. A shift in consumer behavior, technology, and social dynamics has created what veteran retailers are calling